Christopher S. Penn
This book gets you started on the path of marketing, introducing concepts, frameworks, and ideas that will help give you a solid foundation in the basics of marketing. In it, I cover the 4Ps, SWOT, Strategy, ROI, funnels, and many other basics in a tight, compact format that will help bring you or a colleague up to speed very quickly in the basics of marketing. It’s everything you need to get someone started on marketing basics, while not being overly dense (and thus productivity-dampening). Each concept has a series of exercises that will let you test your knowledge and apply it to the business situations you’re facing at your company. Purchasing this edition gives you a ZIP file containing PDF, ePUB (for Nook and iBooks), and MOBI (for Kindle) formats all in one handy package.