Data Science 101 for Marketers Workshop
$299
$299
https://schema.org/InStock
usd
Christopher S. Penn
In this 90-minute workshop, learn what data science is, why it matters to marketers, and how to embark on your marketing data science journey. You'll learn:
- How to build a KPI map
- How to analyze and explore Google Analytics data
- How to construct a valid hypothesis
- Basics of centrality, distribution, regression, and clustering
- Essential soft skills
- How to hire data science professionals or agencies
The course comes with the video, audio recording, PDF of the slides, automated transcript, example KPI map, and sample workbook with data.
Watch link provided after purchase
The course comes with the video, audio recording, PDF of the slides, automated transcript, example KPI map, and sample workbook with data. Closed captions also included for accessibility.
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