AI For Marketers: An Introduction and Primer, Second Edition

In this all-new, completely rewritten edition, you'll see the future of marketing as AI changes it forever. What's inside?

- You'll explore what AI is and isn't

- What questions marketers should be asking of vendors

- The different types of machine learning

- What great data is

- 5 practical applications of AI for marketing

- What it will take for you to succeed on your journey to AI-powered marketing

Plus, discover who should and shouldn't pursue a career in AI and machine learning - and get a shortlist of valuable resources for getting started.

Included in your purchase are three editions - MOBI for Kindle devices, EPUB for iBooks, and PDF for desktop readers.