Profile PictureChristopher S. Penn

Build Your Data-Driven Customer Journey : 3-Part Course

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Build Your Data-Driven Customer Journey : 3-Part Course

Christopher S. Penn
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What if you could put together a plan, a strategy, and a budget rooted in reality that gave you the resources you need to succeed?

When you enroll in the Build Your Data-Driven Customer Journey course, you'll do exactly that. Step by step, we’ll look at the data you have, compare it to the model companies in your industry, and engineer a plan for the future that helps you catch up to your competitors in key marketing channels - then surpass them.

You'll walk through the construction of a data-driven customer journey and emerge with a plan in hand, the resources you'll need to succeed, and a clear budget ask to achieve the goals you've been given.

When you enroll in this Marketing Planning course, you receive:

  • Three 45-minute video class sessions in HD MP4 format, enhanced to show clicks and keystrokes in the applications for true step-by-step instructions
  • The planning framework Excel spreadsheet so you can slot in your own numbers for an out-of-the-box strategic plan by marketing channel
  • A full electronic textbook detailing all the steps in PDF, MOBI, and Kindle formats so you can follow along without having to watch the video every time.

Frequently Asked Questions

Do you need Google Analytics?

You need access to a Google Analytics account for the benchmarking data. It doesn’t have to be what your company/office uses; you can use your own personal account. For the customer paths to conversion, many other analytics packages have similar features. For example, Omniture SiteCatalyst calls them customer funnels.

Do you need Microsoft Excel?

No. You can use any spreadsheet software that can read an XLSX file, including Apple Numbers, Google Sheets, Open Office, etc.

Do you need Tableau?

No. You can use any data visualization software, from Tableau to IBM Watson Analytics to R.

Is there a trial or demo?

No. It’s a 3-part course and workbook, plus supporting materials. It’s not software.

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